Press CRM
treat journalists as people, not IDs
Forget the spreadsheet you used to manage journalists. Run media relations like a sales team with an 8-tab rich profile, engagement scoring, and grouped sends.
Media CRM
Media relationships are an asset
What separates great PR teams from average ones is knowing "which journalist, what to send, and when." Each journalist's beat, interests, and prior interactions need to live in a system — not in someone's head.
Marcomm Press CRM brings the depth of a sales CRM to media relations. When the person owning the relationship leaves, the relationship still belongs to the company.
A list that's living data
Manual adds, CSV imports, discovery from the Marcomm database — every source feeding one table.
An 8-tab profile
Articles, interaction history, send results, social, notes, preferences, analytics — understand a journalist deeply on one screen.
Engagement score
Auto-aggregated opens, replies, and coverage. See at a glance which journalists actually engage with you.
Group sends in one shot
Groups by beat, outlet, or campaign. Stop hand-checking 50 contacts every time.
Journalist list
All your media contacts in one searchable, sortable table. Add manually, import from CSV, or discover through Marcomm's database.
- 1Open Media CRM in the sidebar.
- 2Browse contacts — sort by outlet, beat, or last interaction.
- 3Click Add contact to add one manually.
- 4Use Import CSV to bulk-add from a spreadsheet.
- 5Filter by beat, outlet, location, or saved group.
Journalist profile
Every contact has a full profile with eight tabs covering their work, your history together, and engagement metrics.
- 1Overview — photo, bio, and basic info.
- 2Articles — their recent published work.
- 3Interactions — your team's email, call, and meeting history.
- 4Pitches — press releases you've sent them, and their status.
- 5Social — their social profiles and recent posts.
- 6Notes — internal team notes, private to your workspace.
- 7Preferences — preferred contact method, beats, embargo rules.
- 8Analytics — open rate, response rate, engagement score.
Engagement scores update automatically based on opens, replies, and coverage of your releases.
Groups
Bundle journalists together so one click targets the right 50 contacts instead of picking them individually every time.
- 1In Media CRM, click the Groups tab.
- 2Click Create group.
- 3Name the group and optionally describe it.
- 4Add contacts from your journalist list.
- 5Select the group when distributing — one click covers everyone inside.
Find Anyone, Fast
Five axes for finding a journalist
Combine filters to surface exactly the journalists who fit your message.
Outlet
Beat
Engagement
Group
Recent send
Privacy & compliance
All journalist data is isolated by workspace. Contacts you import via CSV are never shared externally, and unsubscribe links are auto-inserted into every send to comply with GDPR, PIPA, and CAN-SPAM.
Workspace isolation
Your data is never exposed to other organizations.
Auto unsubscribe
Every distribution email includes an unsubscribe link.
Deletion request handling
Permanently delete a journalist with one click on request.
Turn media relationships
into a real asset
One CSV moves your existing journalist list over. Start free.