Press CRM
Every reporter,
remembered.
Keep the journalists and outlets you work with in a record: their beat, your history together, and every message you have exchanged.
Relationships, not a spreadsheet
The context a good pitch needs
A contact is more than an address. Here each reporter carries their outlet, their beat, and the thread of what you last talked about, so the next message picks up where the relationship left off.
Group contacts by beat or region, and see who you sent what, so the same reporter is not pitched the same story twice.
Reporters and outlets
Register journalists and the outlets they write for, linked so a move is one edit.
Beat and history
Each contact remembers their beat, your past exchanges, and the notes you left.
Segments
Group by beat, region, or tier, and pitch the reporters a story actually fits.
Send history
See who received which release, so no one is pitched the same thing twice.
Build the list
Add reporters by hand or import a list you already keep, each tied to an outlet and a beat.
- 1Add a reporter, or import a file of them.
- 2Link each to an outlet and set the beat.
- 3Merge duplicates so one reporter is one record.
Keep the context
After each exchange, the history stays with the contact: what you sent, what they replied, and the note you want to remember.
- 1Log or leave a note on a contact.
- 2Read the thread before the next pitch.
- 3Update the beat when a reporter changes desks.
Reach the right few
Build a segment and send a release only to the reporters it suits, then keep the record of who got it.
- 1Filter to a beat, region, or tier.
- 2Send the release to that segment.
- 3Check the send history before you follow up.
Sending goes to contacts you added and own. This is not a rented media list or a blast to strangers.
What each contact holds
The record a relationship deserves, not a name and an address.
Linked outlets
Reporters connected to their outlets, so a move is one edit.
Interaction log
Past exchanges and notes kept with the contact, ready before the next message.
Segments
Reusable groups by beat, region, or tier for a pitch that fits.
What you bring
The contacts are yours. It organizes the reporters and outlets you add and remembers what happened between you; it does not sell a media database, and it does not guarantee a reporter will read or reply.
Related features
Know who
you are writing to.
Bring your contacts and give each reporter the record a real relationship needs.