AI press release
Draft the release,
keep the final word.
Give it the articles you admire and the facts of your announcement. It returns a structured first draft in your voice, for you to edit and approve before anything is sent.
How the draft comes together
A first draft, grounded in your own material
The draft starts from reference articles you choose and the key message you set, so the structure and register match the coverage you are aiming for rather than a generic template.
Nothing is published from here. Every draft is yours to rewrite, shorten, or discard, and it leaves for review before it reaches a contact.
Learns from references
Point it at articles whose tone you want. It mirrors their structure and register, not their words.
Key message first
Set the one thing readers should take away. The draft is built around it, from headline to boilerplate.
Reads before it sends
An automatic check flags risky or exaggerated wording in the draft, so you catch it before a reporter does.
Writes in your languages
Draft in the language the announcement needs, with the same structure carried across each one.
Set the brief
Tell it what you are announcing and who it is for. Add the reference articles, the key message, and the facts that must appear exactly as written.
- 1Paste or link two or three articles whose tone fits the story.
- 2Write the key message as a single sentence.
- 3List the names, dates, and figures that cannot change.
The draft repeats your facts as given. It does not invent quotes, numbers, or endorsements.
Read the draft
You get a structured release: headline, subhead, lead, body, and boilerplate. Edit any line inline until it reads the way you would have written it.
- 1Review the structure and rewrite any line directly.
- 2Tighten the lead so the news sits in the first sentence.
- 3Set the boilerplate to the version you keep on file.
Check, then hand off
Before it leaves, the phrase check reads the release for language that tends to get a release ignored or corrected.
- 1Run the phrase check and resolve each flag.
- 2Send the draft for internal approval.
- 3Publish to your newsroom, or send it to contacts you already hold.
Approval and sending are separate, deliberate steps. A draft never leaves on its own.
What the draft gives you
Enough structure to start from, never a finished claim you did not make.
Structured output
Headline, subhead, lead, body, and boilerplate as separate, editable blocks.
Pre-send phrase check
The same read that scans customer releases for risky wording, run on your own draft.
Your house style, retained
Save a voice and boilerplate once, and every later draft starts from it.
What it will not do
It drafts; it does not decide. A person reviews and approves every release before it is sent, and the phrase check flags wording but never rewrites your facts. It cannot promise coverage, and it does not measure whether a reporter used your words.
Related features
Start the draft.
You finish it.
Bring one announcement and a few articles you admire, and read the first draft in minutes.