Monitoring
where and how your name is mentioned
News, social, competitors, stock prices. Register your keywords and Marcomm gathers and analyzes every mention of your brand across the web in real time.
Monitoring & Intelligence
Finally make PR ROI visible
After every press release the hardest question is the same — "Did it work?" Marcomm Monitoring automatically collects mentions of your brand, competitors, and industry keywords, then organizes them by outlet, journalist, and sentiment.
The market intelligence module goes a step further: it auto-matches the price movements of registered tickers to related news, so you can quantitatively track how PR moved the market.
Web-wide real-time tracking
Just register keywords and Marcomm auto-collects mentions from news, blogs, and social.
Automatic sentiment analysis
Positive / neutral / negative classified automatically. Catch crisis signals early.
Side-by-side with competitors
Visualize Share of Voice and see at a glance who is winning the media share.
Wired into the stock price
Auto-match tickers and news. Track how coverage actually moves the share price.
Monitoring dashboard
Track mentions of your brand, competitors, and industry across the web in near real-time. Set keywords, we do the crawling.
- 1Open Monitoring in the sidebar.
- 2Add keywords — brand name, product names, competitor names.
- 3Review matched articles in a timeline with sentiment indicators.
- 4Filter by date range, source, sentiment, or keyword.
- 5Export results as CSV or PDF for reports.
Outlet & reporter analysis
See which publications and journalists are driving your coverage, and how sentiment is trending.
- 1Open Monitoring → Analysis.
- 2Review top outlets ranked by coverage volume.
- 3Scan top reporters mentioning your keywords.
- 4Check sentiment distribution — positive, neutral, negative.
- 5Toggle time ranges to see trends over weeks or months.
Competitor comparison
Head-to-head view of your media presence against competitors. Who's winning coverage, where, and with what tone.
- 1Open Monitoring → Competitors.
- 2Add competitor names or keyword sets.
- 3Compare side-by-side coverage charts.
- 4See share-of-voice percentages.
- 5Spot gaps and opportunities in your strategy.
Social media monitoring
Track brand mentions across X, Facebook, Instagram, LinkedIn, and more. All in the same timeline as news coverage.
Social monitoring is rolling out progressively. Enable the channels you need from Settings → Integrations.
Stock watchlist
Follow public companies relevant to your PR strategy. Add tickers to see price moves alongside related news.
- 1Open Market Intelligence in the sidebar.
- 2Search by company name or ticker symbol.
- 3Click Add to watchlist.
- 4See real-time price and daily change.
- 5Remove anytime from the list.
Watchlist capacity depends on your plan. Upgrade from Settings → Billing if you need more slots.
Stock detail & charts
Drill into any stock for detailed price charts, historical data, and key financial metrics.
- 1Click any stock in your watchlist.
- 2View interactive price charts across 1D, 1W, 1M, 3M, 1Y, and All ranges.
- 3Review key metrics — market cap, P/E, volume, 52-week range.
- 4Related news articles appear directly below the chart.
News ↔ stock matching
Marcomm automatically ties news articles to watchlist stocks, so you can see how media coverage lines up with market moves.
- 1On any stock detail page, scroll to Related news.
- 2Articles are matched by company name and ticker.
- 3Sentiment indicators flag the tone of each article.
- 4Click an article to read the full text on the source site.
Signals
Catch crises early with three sentiment signals
Marcomm auto-classifies every matched article so crisis monitoring works without a separate tool.
Positive
Product praise, awards, favorable quotes. Reuse the best lines in the next campaign.
Neutral
Plain factual coverage. An opportunity to lift the tone with a follow-up message.
Negative
Criticism, concerns, complaints. Auto-alerts kick off response within 24 hours.
Export straight to executive reports
Monitoring results export to CSV or PDF with one click — ready for monthly reports, executive reviews, and campaign wrap-ups.
CSV export
When you want extra analysis in Excel.
PDF report
When you want to attach it directly to an executive deck.
Period comparison
Weekly, monthly, and quarterly comparisons on one screen.
Don't lose track
of your own brand
Start by registering three keywords. Your first data lands within 24 hours.