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MarcommAI

Monitoring

Coverage and tone,
read together.

Watch what is written about you and the companies you follow: the outlets, the reporters, the tone, and, for a listed company, the share price read against the coverage.

Two things, one view

The coverage, and how it lands

Monitoring gathers the articles about you and the companies you follow, sorts them by outlet and reporter, and reads the tone, so you see not just that you were covered but how it came across.

For a listed company, the share price sits beside the coverage, so a move and the story around it are read together rather than in separate tabs.

Coverage collected

Articles about you and the companies you follow, gathered and sorted.

Outlet and reporter

See which outlets and which bylines are writing, and how often.

Tone, read

Each article is read for tone, so sentiment is visible at a glance.

Price beside the story

For a listed company, the share price sits next to the coverage.

01

Follow what matters

Choose your own company and the ones you want to watch, and monitoring gathers the coverage for each.

  1. 1Add your company and the ones to follow.
  2. 2Let coverage collect against each.
  3. 3Sort by outlet, reporter, or date.
02

Read the tone

Every article is read for sentiment, so a shift in how you are covered shows up before it becomes a pattern.

  1. 1See tone summarized across recent coverage.
  2. 2Open the articles behind any change.
  3. 3Set a threshold that can open a crisis incident.
03

Coverage and price

For a listed company, the share price is drawn against the timeline of coverage, so the two can be read side by side.

  1. 1See the price beside the coverage timeline.
  2. 2Line up a move with the stories around it.
  3. 3Hand a sharp negative turn to crisis response.

Price sits with coverage to be read together. Nearby in time is not proof that one caused the other.

What you can see

Coverage and how it landed, for you and the companies you track.

Coverage by source

Articles sorted by outlet and reporter, so patterns are visible.

Tone over time

Sentiment across recent coverage, and the articles behind it.

Price context

The share price of a listed company, drawn against its coverage.

An honest note on price

A listed company shows price with coverage; a private company shows coverage alone, because there is no public price to show. Depending on the market, the figure may be the previous close rather than live. Price and coverage are shown together to be read together, not as a claim that one moved the other.

Watch the room,
not just the clippings.

Follow your company and the ones you track, and read the coverage and the tone together.