Crisis response
See it early,
answer as one.
When coverage turns sharply negative, an incident opens on its own. From there you work a timeline, a response log, and drafted answers grounded in how you handled the last one.
From the first sign to the record
The hours that matter, organized
When negative coverage crosses a threshold you set, an incident opens automatically, so the first sign reaches you without someone watching the feed. From there, the response is one shared record instead of scattered messages.
A timeline, checkpoints at one, four, and twenty-four hours, a log of what was said and by whom, and a post-mortem when it is over.
Opens on its own
Cross the negativity threshold you set, and an incident opens without anyone watching.
One timeline
Every update, statement, and decision on a thread the whole team reads.
Checkpoints
Prompts at one, four, and twenty-four hours, so nothing slips in the rush.
Grounded drafts
Draft answers built from your past Q and A and similar incidents you have handled.
Catch it early
Monitoring watches the tone of your coverage. When negativity crosses the line you set, it opens an incident, and it will not open a second one for the same run.
- 1Set the negativity threshold that counts as a crisis.
- 2Let monitoring open the incident when it is crossed.
- 3Get the alert, with the coverage that triggered it attached.
The threshold is yours to set. One run of coverage opens one incident, not a flood of duplicates.
Respond as a team
Work the incident on a shared timeline, with checkpoints to keep the response moving and a log that records who said what.
- 1Open the incident and see the timeline.
- 2Draft an executive statement and log the response.
- 3Meet the one, four, and twenty-four hour checkpoints.
Draft from experience
Drafted answers are grounded in your own past Q and A decks and incidents that resemble this one, so you start from what worked before.
- 1Pull a draft Q and A for the incident.
- 2Edit it against the facts of today.
- 3Keep the manual and templates close for reuse.
What the room shares
One record of the response, from the first alert to the post-mortem.
Response log
Statements and decisions recorded with who made them and when.
Draft Q and A
Answers grounded in your past decks and similar past incidents.
Post-mortem
A close-out that turns this incident into next time preparation.
What it does not include
It detects, organizes, and drafts. It ships no media training, no war-room video, and no legal review; drafted answers are a starting point a person edits and approves, and detection depends on the coverage monitoring can see.
Related features
Be ready
before it starts.
Set your threshold and see how the first hours are handled when coverage turns.